Cost
$73.8k
Conversions
595
Cost/Conv
$120
When Paid Media Guys took over the ad account, we identified several key issues:
- Inefficient keyword targeting: Broad and irrelevant keywords led to wasted ad spend and low-quality leads.
- Poor ad copy and landing page alignment: Disjointed messaging and lack of clear calls-to-action resulted in low conversion rates.
- Inadequate campaign structure: Unclear hierarchy and lack of segmentation made it difficult to optimize and scale campaigns.
- Insufficient tracking and measurement: Incomplete conversion tracking and lack of data-driven decision making hindered performance.
To address these issues, we implemented the following strategies:
- Keyword research and refinement: We conducted thorough keyword research to identify high-intent, relevant terms and phased out underperforming keywords.
- Ad copy and landing page overhaul: We crafted compelling ad copy and redesigned landing pages to align with target audience needs and improve conversion rates.
- Campaign restructuring and segmentation: We reorganized campaigns into clear, segmented structures, enabling targeted messaging and improved optimization.
- Enhanced tracking and measurement: We implemented comprehensive conversion tracking and data analysis to inform data-driven decisions.
Since taking over the account, we’ve achieved:
- 30% increase in lead volume
- 25% decrease in cost per lead
- 20% increase in conversion rates
- 15% increase in ad spend efficiency
By addressing the initial issues and implementing targeted solutions, we’ve significantly improved the performance of the SaaS Lead Gen company’s ad account, driving more leads, reducing costs, and enhancing overall efficiency.
Case Study:
SaaS Lead Gen Company
Before: After Results
