Cost
(Google + Bing)
$5.04 M
Deals Won
$8.75M
Lifetime Value
$23.4M
Our client faced challenges in their digital marketing efforts, with:
- Inefficient Google Ads campaigns: Wasting budget on non-performing keywords.
- Untapped potential in Bing Ads: High cost/lead campaigns draining resources.
- Limited Conversion Rate Optimization (CRO) efforts: Missed opportunities for growth.
We implemented a comprehensive strategy to address these challenges:
Google Ads Campaign Restructure
- Keyword audit and optimization: Paused underperforming keywords, freeing up budget for high-performing terms.
- Ad group reorganization: Streamlined campaign structure for improved targeting and efficiency.
- Ad copy and messaging refinement: Enhanced messaging for better resonance with target audiences.
Bing Ads Audit and Optimization:
- Campaign analysis: Identified high cost/lead campaigns and reduced spend accordingly.
- Keyword refinement: Targeted high-performing keywords to maximize ROI.
CRO Efforts:
- Landing page optimization: Enhanced user experience and conversion rates through targeted improvements.
- Continuous messaging refinement: Iterative approach to messaging for optimal performance.
Our strategic efforts yielded remarkable results:
- Cost reduction: Google + Bing costs decreased by $660,000 (11.6% reduction).
- Deals won increase: $8.75M, a 103% increase from the initial $4.3M.
- Lifetime Value (LTV) growth: $23.4M, a 149% increase from the initial $9.4M.
By restructuring Google Ads campaigns, optimizing Bing Ads, and doubling down on CRO efforts, we unlocked significant growth potential for our client.
Before: After Results
