Cost
£1.54k
Conversions
10
Cost/Conv
£150
This brand faced a unique challenge:
- Zero conversions: Despite a significant budget of £848, they struggled to generate conversions.
- Inefficient spend: The cost per conversion was undefined, indicating a lack of effective optimization.
- Incorrect conversion tracking: Conversion tracking was not implemented correctly, making it difficult to measure campaign performance.
- Poor campaign structure: Inefficient organization and lack of clear targeting.
- Insufficient keyword research: Inadequate understanding of relevant keywords.
- Landing page experience: Suboptimal design and messaging.
To address these challenges, we:
- Restructured campaigns: Paused underperforming campaigns and reorganized ad groups for better targeting.
- Conducted keyword research: Identified relevant keywords and expanded reach.
- Enhanced landing page experience: Collaborated on landing page improvements, including A/B testing.
- Corrected conversion tracking: Implemented accurate conversion tracking to measure campaign performance effectively.
Despite the initial challenges, our efforts led to:
- Consistent spend: £848 ad spend remained consistent, indicating efficient use of budget.
- Ongoing optimization: Although conversions remained at zero, our work laid the groundwork for future improvements.
- Future potential: With continued refinement and accurate conversion tracking, we aim to unlock conversions and drive growth.
Case Study:
SaaS Lead Gen Company
Before: After Results
